5 Proven Website Design Tips for Crazy Lead Generation
Your lead generation website design is vital to your business’s success. Many companies fail to capture the market due to a poorly designed lead generation page. It makes the conversion process complicated, time-consuming, and confusing. And this can result in a lower conversion rate and lost sales.
So, a well-thought-out, engaging, and user-friendly lead generation website design will help you generate more leads and convert them into customers.
They are different from traditional marketing channels because they can be time-critical and user-initiated. The main objective of the lead generation website is to generate leads on its own.
Website owners can try different practices for lead generation that you can also implement in your business. Here, we share five of the most effective techniques on modern websites.
1) Improve User Experience
User experience is the key to keeping your website users happy and satisfied. As a result, don’t underestimate this before beginning your web design or hiring website design services. It plays a crucial role in generating leads for your business. Make sure to do A/B testing to see whether your users love the design or not. Moreover, you must take into account all of these:
● Speed up the loading time of your website. Don’t let the users wait for the website to open before it’s too late. Everyone loves a site that opens quickly and provides the information they are looking for.
● Don’t fill the entire website with visuals, text, and other elements. Leaving some white space is essential for holding the user and easing their browser experience.
● One way to enhance the user experience is by keeping the navigation process simple. Put categories, subcategories, a menu, and other elements together.
2) Focus on the Responsive Web Design
Your website design is everything that will affect your users and let them decide to stay on the website or leave. So, ensure that you leave a great first impression in their minds. Put all your effort into creating a standard and trendy, responsive web design. If you are not getting any ideas, research and learn from your competitors. It’s not necessary that what’s working for them will work for your business too, but yes, you will have a lot of innovative ideas to start working on.
● A custom design for your lead generation website will work best as it delivers a unique and memorable experience.
● Try to reflect your website’s purpose, mission, and vision in your design.
3) Mention Reviews
Mentioning reviews of your business is a smart way to prove the credibility of your business. 98% of people read reviews of local businesses before choosing them.
If you want others to trust your business, it’s important to share other people’s experiences with it. And you can do so by adding the GMB reviews to your lead generation page.
4) Add CTAs
As the users go through your website, it’s hard to persuade them to purchase. But, adding CTAs will do this job in seconds. These push the users to take a particular course of action and take them to the next level of the buying process.
5) Add Compelling Visuals
Text and images alone are insufficient to persuade customers. This may make them less interested in your website. So, instead of that, always add compelling visuals. You can also add videos and animation to make your lead generation website more attractive.
Visuals help in presenting a big chunk of information in a small form. For instance, if you have a gaming website with an upcoming event, you can’t show it in a boring textual form. One effective method is to display the same in a creative animation. Thus, there are some tips you can follow while adding the visuals:
● Stock photos are popular, but use some authentic images of your product or staff to appear authentic to customers.
● Design videos because they are the hottest lead generation practice nowadays. You can use it to show the product characteristics and get your audience to learn more about your business.
● When there are a lot of facts to display, infographics are the best way to go. This quickly grabs the attention of the audience.
Conclusion
But, these five best practices will help you create the perfect lead-generation website. Your site’s appearance alone sets the stage for what you’re offering and how it can benefit your audience. When everything comes together in harmony, as any good business should, you’ll attract new clients to your site (and your business) faster than ever. Depending on your industry, you can hire an e-commerce website design company or other website design services like the one we came across — NetMaxims Technologies.
