A Comprehensive Guide to Augmented Reality in E-Commerce Development
Augmented reality in eCommerce is set to change the face of the eCommerce industry. But what is augmented reality, first of all? Augmented reality is the technology that allows a user to extend their environment to give a real-life illusion. Augmented reality is transforming many areas out of which eCommerce is one of the most predominately impacted domains.
Now the question arises, how is augmented reality in eCommerce proving a game-changer?
Augmented reality development is proving to be a boon for any eCommerce development company which knows how to use this technology right. Augmented reality in online shopping has changed the way we shop, introducing more interactive ways for a better purchase decision.
There are many ways in which augmented reality development is transforming eCommerce.
Virtual try-on is an effective way through which a consumer can try the products for themselves before buying them. This is possible just with the camera of your smartphone. So if you like a dress you can go and try its 3D model on yourself to see how it looks!
Another benefit of augmented reality in eCommerce is preview placement. Preview placement is the way in which you can place the 3D model of a product in your current environment to check whether it is suitable for you or not. Like placing a sofa in your living room to check its dimensions, look, and other parameters.
With augmented reality development software, it has become easy to create an in-store shopping experience that was otherwise missing during online shopping.
The AR-enabled user manuals are adding a cherry with the advancement of augmented reality in online shopping. With these interactive manuals, a consumer can scan the button of the product and see its functions.
Social media filters that have grabbed the attention of Instagram lovers have paved their way in the eCommerce industry too. These are great ways to engage the customer’s interest. With these filters, a customer can decide whether a product will look good on them or not.
There are some great benefits of augmented reality in eCommerce. Firstly it creates a very smooth customer journey. The conversion rates are sure to increment since customers make informed decisions with a better online shopping experience. This in turn reduces the return rates. Customer engagement can be seen at its peak with the highly engaging and interactive model that augmented reality development brings. Digital marketing is another area that will see a huge uprise for an eCommerce development company that leverages augmented reality development.
Many eCommerce development companies have already started exploring and using augmented reality in eCommerce. These include Sephora with its makeup products. IKEA with their furniture products. Facebook has started investing in AR ads. Sony TV has started providing a provision for the customers to check how would a tv look on their home’s wall.
There are great apps that eCommerce development companies are working on. Android ar development and apple ar development is gaining grounds. We will soon witness a lot of augmented reality software that will enhance the eCommerce industry.
Click here for an amazing step-by-step guide on augmented reality in eCommerce.
